Who is Oscar Scolding?

Originally from London, UK – I have been working in the UAE for over 4+ years, helping some of the biggest companies in Dubai to improve their SEO.

With over 10 years of experience across 50+ industries, I can proudly say that I am one of the best SEO consultants in Dubai.

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Hard work

I treat every project as if it were my own business, dedicating the time and effort needed to drive real results. From deep-dive audits to relentless optimization, I stay hands-on at every stage to ensure your SEO strategy delivers maximum ROI.

Transparency

You’ll always know where your investment is going. I provide clear, detailed reporting and walk you through every step of the process, ensuring you understand the ‘why’ behind each SEO decision. No smoke and mirrors, just data-driven results.

Honesty

I don’t overpromise or sell unrealistic results. I’ll give you a clear, honest assessment of what’s achievable and what it will take to get there. My goal is long-term success, built on trust and measurable growth.

I first started my digital marketing and SEO career over 10 years ago, in a local agency in my hometown in the UK.

Back then, SEO strategies were very different… relying on keyword spamming, directories for links, and other now-considered ill practice activity. Thankfully, times have changed!

Over the next 5 years of my career, I worked across multiple UK and London based agencies including Absolute Digital and Elixirr (formerly Coast Digital) – honing my knowledge across SEO, CRO and paid advertising.

During this time, I worked with some of the largest UK based brands, including Tommee Tippee and Ladbrokes.

Around 2020 is when I decided to take my career to the next level, and moved to my now current home of Dubai.

I joined SEO Sherpa, the largest and best rated SEO agency in the MENA region, where I have spent the last 4+ years (with a small break in the middle to pursue other ventures).

During my time at SEO Sherpa, I have worked with brands including DAMAC, The Abu Dhabi Government Media Office, AL Ansari and many more.

I am currently working as a Strategist, where I advise clients and spearhead their strategies in all things SEO.

During my hiatus at SEO Sherpa, I moved to DWTC (Dubai World Trade Centre) leading their digital marketing efforts across their event sector.

This primarily was for GITEX Global, the world’s largest B2B tech event, bringing in over 200,000+ attendees to the UAE over 5 action packed days.

In this role I Increased impressions by 125% in 12 months, reaching 203 million total, by:

• Leveraging mass media coverage through link building efforts, acquiring 1,500+ links in 12 months with an average DA of 45.
• Implementing a multi-language strategy covering English, Arabic, Russian and Mandarin, implementing hreflang attributes accordingly.
• Leveraging high profile interviews to create blog style content.