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I actively share findings and research with the community, featured across digital marketing’s largest media channels, from content articles to podcasts and marketing events.

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Can’t land a .com domain? 33 business owners weigh in on the best .com alternatives

Wix.com

Published: April 2025

“In my experience, if a .com version of the domain is not available, then it would be best to have a regionalized extension (.co, .uk, .de, etc.),” says Oscar Scolding, an SEO consultant and senior SEO and performance strategist at SEO Sherpa. “These help Google understand your geo-targeting, which will benefit the SEO performance of the website.”

25 SEO Tips to Adapt to the Impact of Zero-Click Searches

Marketer Magazine
Published: March 19, 2025

16 Major Ways Google’s AI Search is Changing Organic Rankings: Expert Insights

SEO SMO Company
Published: March 12, 2025

19 Unexpected SEO Tactics That Yield Powerful Results

CrunchWiser.com
Published: Mar 11th, 2025

6 Shopify Page Speed Optimization Tips

Featured.com
Published: Jun 12th, 2025

Ignore the SEO vanity metrics: Why ROI should be the #1 focus

The Martech Summit

Published: March 2025

A big thank you to Oscar, SEO & Performance Strategist of SEO Sherpa, for sharing his expertise on why businesses should move beyond vanity metrics and focus on ROI-driven SEO strategies. His insights serve as a roadmap for companies looking to maximize their digital marketing efforts and drive real revenue growth. If you’re ready to shift your SEO approach, now’s the time to take action!

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