About Oscar Scolding
A British SEO consultant in Dubai with over a decade of experience
I’ve consulted with more than 2,150 businesses, completed over 450 SEO audits and worked with brands including GITEX Global, DAMAC, Tommee Tippee and Abu Dhabi Government Media Office.
Today, I run Eclypseo and work directly with businesses that want clear, commercially focused SEO, GEO and CRO advice.
I help businesses make better SEO decisions
I’m not interested in producing an enormous audit, pointing at a traffic graph and leaving your team to work out what happens next.
I look at technical SEO, content, search demand, user experience, conversion performance, local visibility and AI search together. I then prioritise the actions most likely to make a meaningful commercial difference.
That might mean fixing a technical issue, rebuilding an important landing page, changing how a service is positioned or advising you not to pursue an opportunity that looks impressive but is unlikely to generate business.
My experience
The main stages of my career, from UK agency SEO to leading international campaigns and building Eclypseo.
Founder, Eclypseo
I founded Eclypseo to give growing businesses direct access to senior SEO strategy, clear priorities and work tied to qualified leads, revenue and wider commercial goals.
SEO Strategist, SEO Sherpa
I returned to SEO Sherpa to work across major regional businesses and complex search campaigns, building on the experience from my earlier period with the agency after moving to Dubai.
Dubai World Trade Centre and GITEX Global
I led digital marketing activity across the events portfolio, primarily for GITEX Global. Organic impressions increased by 125% to 203 million through international SEO, content and more than 1,500 acquired links.
Moved to Dubai and joined SEO Sherpa
After moving from London to Dubai, I joined one of the region’s best-known SEO agencies and worked with brands including DAMAC, Al Ansari Exchange and Abu Dhabi Government Media Office.
UK agency career
I started in a local agency before working across UK and London agencies including Absolute Digital and Coast Digital, now part of Elixirr, developing experience across SEO, CRO and paid advertising.
What more than 10 years in SEO has taught me
The principles that influence how I audit websites, prioritise work and advise clients.
Traffic is not the final result
More traffic means very little when it comes from the wrong searches or lands on pages that do not create enquiries, bookings or sales.
Prioritisation matters more than audit length
Most websites have hundreds of possible improvements. The useful part is identifying which five or ten deserve attention first.
SEO cannot operate in isolation
Technical SEO, content, brand reputation, conversion performance, digital PR and wider marketing increasingly influence one another.
Honest advice is occasionally uncomfortable
Sometimes the right recommendation is to rebuild a page, change the offer or stop pursuing a keyword that was never commercially useful.
About me
I grew up in London and have now called Dubai home for more than five years. That combination has shaped how I work: fairly direct, commercially minded and not especially interested in making something sound more complicated than it is.
When I’m not working on websites, I’m usually playing padel, fishing somewhere around the UAE or attempting to take wildlife photographs without frightening the wildlife first.
I also regularly share practical SEO and AI search advice through industry publications, events and podcasts.
Have an SEO problem you need an honest answer to?
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