About Oscar Scolding
A British SEO consultant with over a decade of experience helping businesses turn search visibility into commercial growth.
I’m Oscar, a London-born SEO and digital marketing strategist based in Dubai. Over the past 10+ years, I’ve worked with everything from ambitious startups to internationally recognised brands, including GITEX Global, DAMAC, Tommee Tippee and Abu Dhabi Government Media Office.
Today, I’m the founder of Eclypseo and work directly with businesses looking for honest, commercially focused SEO advice. My expertise spans technical SEO, content strategy, local search, AI search optimisation and conversion rate optimisation.
My approach is simple: understand how your business makes money, identify where organic search can contribute and focus on the actions most likely to deliver meaningful results.
I Help Businesses Make Better SEO Decisions
I’ve spent a large part of my career auditing websites, reviewing search performance and identifying what is actually preventing businesses from growing online.
One thing I’ve learned is that the longest audit rarely produces the best results. It’s the quality of the recommendations, the order they’re implemented in and how closely they align with the business that matters.
I consider technical SEO, content, search intent, website architecture, user behaviour and conversion performance together. SEO should never operate in isolation.
Before recommending changes, I want to understand your customers, revenue model, competitors and objectives.
I focus on recommendations that can improve qualified traffic, enquiries, sales and long-term search visibility.
I can work directly on improvements or alongside your developers, content writers and marketing team, measuring the impact as we go.
Over a Decade Working in Search
From UK marketing agencies to some of the UAE’s most recognisable brands, here’s how I’ve developed my experience in SEO, performance marketing and digital strategy.
Founder, Eclypseo
I lead SEO strategy through Eclypseo , my Dubai-based SEO and GEO agency. The focus is on giving businesses access to senior expertise, transparent recommendations and measurable commercial outcomes, without unnecessary complexity.
SEO Strategist, SEO Sherpa
Returned to SEO Sherpa to work on regional and international SEO strategy, complex website challenges and commercially focused search campaigns across different industries. This built on my earlier experience with the agency in Dubai.
Dubai World Trade Centre & GITEX Global
Worked across the events portfolio, with a particular focus on GITEX Global . My responsibilities included international organic search strategy, content and digital PR. During this period, reported organic impressions increased by 125%, reaching 203 million, supported by substantial content and link acquisition activity.
SEO Sherpa, Dubai
After relocating from London to Dubai, I joined SEO Sherpa, developing my experience across the UAE market while contributing to campaigns for businesses including DAMAC, Al Ansari Exchange and Abu Dhabi Government Media Office.
UK SEO & Digital Marketing Agencies
I began my career in a local agency before moving into larger UK agency environments, including Absolute Digital and Coast Digital, now part of Elixirr. This gave me a foundation across technical SEO, content, paid advertising, analytics and conversion rate optimisation.
Experience Backed by Results
I’ve worked across different industries, search environments and business models. These examples show how I approach technical challenges, content strategy, website improvements and commercially relevant search growth.
TPPG — Property Consultancy
Improved recent daily search visibility compared with a historical average by modernising a legacy CMS, building more than 30 service pages and developing authoritative informational guides.
Read TPPG Case Study →Luca Allam — Executive Coaching
Increased Google organic search clicks through an SEO-led website redesign, stronger personal authority signals, service-page optimisation and conversion improvements.
Read Luca Allam Case Study →Matcha Vibes — Café & Ecommerce
Grew UAE Google organic clicks through local SEO, Google Business Profile optimisation, content strategy and improvements to the website’s customer experience.
Read Matcha Vibes Case Study →Sharing What I’ve Learned
Alongside client work, I share practical SEO and marketing insights through publications, interviews and industry discussions. Here are a few examples of my published contributions.
Why SEO Should Focus on ROI, Not Vanity Metrics
An industry contribution discussing the importance of connecting SEO performance with commercial objectives rather than relying entirely on rankings and traffic.
Read Contribution ↗What Covid Taught Businesses About Marketing
My published article exploring marketing strategy, customer relationships and the importance of maintaining a visible brand during challenging periods.
Read Article ↗Expert Insights on Choosing the Right Domain Extension
Featured as an SEO expert in Wix’s guide to .com alternatives, sharing considerations around domain extensions, local relevance and brand recognition.
Read Expert Commentary ↗What 10+ Years in SEO Has Taught Me
These are the principles I apply when reviewing websites, building strategies and advising businesses on where to invest their time and budget.
Traffic Isn’t the Final Result
More visitors mean very little if they don’t translate into qualified enquiries, bookings or sales. I focus on commercial intent and outcomes rather than celebrating traffic alone.
Prioritisation Beats Bigger Audits
Almost every website has dozens of things that could be improved. The challenge is knowing what deserves attention first and what will actually make a meaningful difference.
SEO Doesn’t Work in Isolation
Search performance is closely connected to your content, website experience, brand credibility and conversion performance. Improving one without considering the others often limits the result.
Good Advice Isn’t Always Comfortable
Sometimes the right recommendation is to rebuild a page, rethink an offer or stop chasing a keyword that isn’t worth the investment. I’d rather give useful advice than simply agree with what’s already planned.
A Little More About Me
I grew up in London before moving to Dubai in 2020. Having worked in both markets, I’ve developed a fairly direct approach to business and marketing: practical advice, clear communication and minimal unnecessary jargon.
Outside of SEO, I spend a lot of time playing padel, fishing around the UAE and taking wildlife and nature photographs. It’s a good balance to spending so much time looking at websites, spreadsheets and search data.
I also enjoy sharing what I’ve learned with other business owners and marketers, whether that’s through articles, LinkedIn or industry events.
Connect With Me on LinkedIn →
Need an Experienced SEO Consultant Who’ll Give You a Straight Answer?
Whether you’re dealing with technical problems, struggling to generate leads or unsure where to focus your SEO budget, I’m happy to discuss your website and opportunities. Book a free, no-obligation consultation directly with me.
Schedule Consultation on WhatsApp →