Conversion Rate Optimization (CRO) Consultant in Dubai

CRO services that drive sales & revenue growth

Utilizing CRO to improve your conversion rate and drive more leads & revenue

I help brands increase conversions by improving how users navigate, understand, and trust your website. Through data analysis, UX research, and behavioral insights, I pinpoint the friction points that quietly damage performance and revenue.

From landing pages and product journeys to forms and checkout flows, every optimization is guided by clear evidence. The result is stronger engagement, more qualified leads, and higher sales from the traffic you already have.

user heatmap
CRO breakdown

What is conversion rate optimization?

Conversion Rate Optimization (CRO) is the process of improving how effectively your website turns visitors into customers, leads, or enquiries.

It focuses on analyzing user behavior, identifying drop-off points, and optimizing pages, messaging, layouts, and UX patterns to make it easier for people to take action.

This includes:

  • Form and checkout flow improvements
  • User behavior analysis and heatmap tracking
  • Funnel and journey reviews to uncover drop-offs
  • Landing page and layout optimisation
  • A/B testing to validate design and copy changes

My winning process for conversion rate optimization

Effective CRO blends data, customer insight, and iterative testing. This framework uncovers what’s holding conversions back and applies improvements that compound over time.

hypothesise

Hypothesise

I begin by analyzing behavioral data, heatmaps, and conversion funnels to identify friction points. From there, I build clear hypotheses based on user psychology, UX patterns, and commercial intent – outlining what should change and why it will move the needle.

test

Test

Each improvement is validated through A/B or multivariate testing. This stage measures impact in a controlled environment, comparing performance data to ensure changes genuinely increase conversions rather than relying on assumptions or taste.

improve

Improve

Once results are clear, successful variations are rolled out across the website, and learnings are fed back into the next iteration. Small, consistent improvements lead to significant gains in revenue, engagement, and user satisfaction over time.

Why you should choose me as your CRO consultant

As one of Dubai’s leading CRO consultants, I have a proven track record of running high-performance, ROI-driven SEO campaigns that consistently deliver results.

I’ve worked with businesses across the UAE, from ambitious startups to some of the region’s biggest brands, and helping them scale and secure industry-leading awards.

When it comes to ecommerce, I understand the unique challenges of driving traffic that converts.

oscar scolding profile photo

10+

Years of experience

2,150+

Businesses I’ve consulted with

450+

SEO audits completed

7

Awards I’ve helped win for clients

Where my work has been featured

martech summit interview oscar scolding
marketing bootcamp workshop
career interview oscar scolding

Don’t just take my word for it…

What’s included in a CRO consultants service?

heatmap

Heatmapping

Heatmaps reveal where users click, how far they scroll, and which elements get ignored. This helps identify confusion, friction, and opportunities to improve engagement on key pages.

session recording

Session Recording

Session replays show real users navigating your site. Watching these journeys highlights behavior patterns, hesitation points, and usability issues that analytics alone can’t explain.

split test

Split A/B Testing

Design, copy, and layout changes are tested against the current version to measure uplift in conversions. Winning variations are rolled out based on real user data.

form checkout

Form & Checkout Optimization

Fields, labels, and flow are streamlined to reduce drop-offs. Even small improvements in this area can significantly increase lead submissions and purchases.

conversion funnel

Conversion Funnel Analysis

Your user journey is reviewed stage-by-stage to understand where visitors exit. Removing blockers here leads to higher completion rates and better revenue performance.

analytics

Analytics & Reporting

Conversion tracking is configured to report on key actions, giving clear visibility into what’s driving results and where new opportunities for optimization exist.

Read my latest blogs on CRO

Scroll to Top